SWOT Analysis of Harley Davidson Inc.
It is a useful technique to evalauate the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Harley-Davidson … Harley Davidson is an American motorcycle manufacturer which was founded in 1903 by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson.

Harley Davidson has a strong brand equity and brand loyalty 3. A SWOT analysis is a framework that is used to analyze a company’s competitive positioning in its business environment. The business is sort of diversified, and conglomerate in nature of operation because it operates in two entirely different industries. Harley Davidson SWOT Analysis Harley Davidson Strengths Below are the Strengths in the SWOT Analysis of Harley Davidson: 1. The company has a strong financial position owing to good sales worldwide 4.

Secondly, Harley-Davidson has a dual source of income, one from manufacturing motorcycles and the other, from providing financial service.

With its strong image of quality and 'freedom' Harley has crafted its niche position in the market which is also backed by Harley Davidson …
Harley Davidson is a leader in motorcycle innovation 2. The headquarters of the company are located in Milwaukee, Wisconsin. This can be used by Harley-Davidson, and will involve the identification of its internal Strengths (S) and Weaknesses (W) followed by the identification of the Opportunities (O) and Threats (T) it faces in its extensivelyrnal business environment. SWOT analysis of Harley Davidson presents the various strengths, weaknesses, opportunities and threats of the brand Harley davidson. SWOT analysis is a strategic planning tool that can be used by Harley-Davidson managers to do a situational analysis of the organization . This is a planning tool which is used for understanding the threats, opportunities, weaknesses and strengths that are involved in a business or project (CIPD, 2010).


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